In April 2020 our founder Sherin Al Alami, was featured on CNN’s ‘Voices of the Crisis’ with Richard Quest. In the interview Sherin described how the pandemic caused a drastic halt to all business with the complete standstill of all gatherings, events, or parties. It forced her to act fast and make the difficult but necessary call to arrange flights home for some of our International La Clé artists. “The whole world is feeling this, not just me. This is what I try to tell mys

With very little time to bring this together, we had to dive right in and create something to reflect what Rockstar stands for - ENERGY. Held at the famous White Club in Meydan, Dubai - La Cle had to immerse the space to make it an interactive “street style” experience for invitees. Inspired by the Rockstar branding, La Cle styled our very energetic roller derby dancers who rocked the dance floor in gold sequin bomber jackets bright enough to catch the light and black leather